This Acceptable Use Policy sets out a list of acceptable and unacceptable conduct for your use of the Services and Persona. You agree to do what is listed under the ‘General Requirements’ and to abstain from those activities listed under the ‘Categories of Prohibitions.’ You also will not authorize, enable, induce or encourage any third party to carry out those prohibited activities. If we believe a violation of the policy is deliberate, repeated or presents a credible risk of harm to other users, customers, the Services or any third parties, we may suspend or terminate your access.

This policy may change as the Services and industry evolve, so please check back regularly for updates and changes. Capitalized terms used below but not defined in this policy have the meaning set forth in the governing agreement.

GENERAL REQUIREMENTS

• Comply with applicable laws and governmental regulations, including all intellectual property, data protection, privacy, artificial intelligence and export control laws.
• Use the Services for your organization’s or company’s business needs, rather than for consumer, personal or household purposes.
• Use commercially reasonable efforts to prevent unauthorized access and use of the Services.
• Monitor and control all activity conducted through your account in connection with the Services.
• Moderate the use of Persona, to ensure that the rights and interests of individuals are being respected and the public is being protected from harm.

CATEGORIES OF PROHIBITIONS

Impersonation, Deception & Abuse of Individual Rights

• Violating, misappropriating or infringing a person’s right to privacy or publicity, including any of their moral or intellectual property rights.
• Using the Services, or transmitting through the Services, any data or information for the purposes of committing fraud, elder-abuse or identity theft, or for the purposes of furthering any of the foregoing.
• Using the Services to send altered, deceptive or false source-identifying information, including "spoofing" or "phishing".
• Using the Services in a way that is obscene, defamatory, insulting, hostile, inciting, threatening, or discriminatory towards an individual or a group of individuals.

Adult Content & Abuse of Minors

• Using the Services in a manner that exploits, harms, or attempts to exploit or harm minors in any way, for example by representing or portraying them with Persona, or exposing them to inappropriate content.
• Using the Services for the purpose of promoting or providing adult entertainment.
• Using the Services to promote or advertise age restricted goods, services or venues, including alcohol, tobacco, vaping products, psychoactive substances, firearms, gambling, sex toys, escort services and dating services*.*

Campaigns, Communications & Abuse of the Public Interest